Are you an aspiring YouTube creator? Do you want to earn money out of your video content? Then, you are on the right article. Here’s a guide on YouTube advertising for beginners!
According to a digital marketing speaker Hong Kong, a YouTube channel with 1,000 subscribers and 4,000 watch hours can apply for YouTube’s Partner Program (YPP) to start earning money on the platform. They can get a revenue share through ads, channel membership, merchandise selling, sponsorships, and subscriptions.
For many YouTube stars, the revenue from advertising covers a big chunk. Nate O’Brien earned $444,000 on his YouTube channel from Google-placed ads last year. The highest-paid YouTuber, Ryan Kaji, got richer with $29.5 million in revenue in 2020. Jen Lauren, a health and wellness advocate with 1,900 YouTube followers, earned $195 last month. These pieces of data just show that a lot of factors can influence one’s YouTube earnings. But the main drive lies in the number of YouTube channel subscribers.
HOW TO SET UP A YOUTUBE CHANNEL
A social media agency Hong Kong highlights that YouTube is the largest social media network when it comes to video-sharing. It is also among the top 3 platforms for video advertising or marketing. Today, YouTube has 2.3 billion monthly active users (MAU).
To set up a YouTube channel, you must first sign up for a Google account using your Gmail email. It is a quick and simple process. Once you have a Google account, you can now comment, share, and watch YouTube videos. You will need to set up a YouTube channel to be able to upload video content to the platform.
To set up a YouTube channel, go to the YouTube main page. Click the “Sign In” button at the top-right corner of the page. Enter the login details of the Google account that you want to register for a YouTube channel. After logging in, click the profile icon and select “Create a Channel.” A pop-up will appear asking for a channel name. Enter your preferred YouTube channel name to proceed.
Congratulations, you now have a YouTube channel!
HOW TO CUSTOMIZE YOUR YOUTUBE CHANNEL?
After logging in to a YouTube channel, users can start customizing the page. Under the basic info, you can describe what viewers can expect on your YouTube channel by:
- adding a description of what the YouTube channel is all about
- including keywords relevant to your industry or niche
- including links to your other social media websites
You can add the following elements under the branding tab:
- A banner image of at least 2048 x 1152 pixels. The banner image is a large image display that will show on top of your YouTube channel page.
- A profile picture of the brand, business, or creator of at least 98 x 98 pixels. YouTube suggests using a brand or business logo if the YouTube channel is for a brand or business.
- A video watermark with an ideal size of 150 x 150 pixels. The video watermark will show on the bottom right of every video content that is uploaded on the channel. It serves as the copyright protection for a YouTube creation.
HOW TO CREATE A GOOGLE ADS ACCOUNT TO RUN YOUTUBE ADS
A Google Ads Account is a free advertiser account that allows brands and businesses to bid for YouTube ads. What is good about Google Ads is that advertisers will only have to pay when a customer takes action on a specific campaign. YouTube channels need to create a Google Ad Account to run YouTube ads.
Simply go to the Google Ads website. You can either click “Get Started” or “Sign In.” If you choose “Get Started,” a prompt will appear asking you “What do you want to promote?” The options may either be your business profile or your website. Afterward, Google will ask for your business or website name. It will also ask for the most relevant website page that people can visit after they click a YouTube ad. From there, you can see a preview of what YouTubers will see as they click your ads on both desktop and mobile.
The next step is setting up your Google Analytics account. This tool will provide insights into how your YouTube ads are performing. A Google Analytics account is optional for now. But moving forward, it will be a helpful tool to improve the strategy to YouTube advertising for beginners.
HOW TO LINK YOUR YOUTUBE CHANNEL WITH YOUR GOOGLE ADS ACCOUNT
A video marketing agency Hong Kong highlights the importance of using Google Ads in YouTube advertising. It will help beginners to maximize the reach of video ads both on the Google platform and YouTube.
To link your YouTube channel to your Google Ads Account, Click the profile icon on your YouTube homepage. Select “YouTube Studio” on the drop-down menu. Click the “Setting” function at the bottom of YouTube Studio then click “Channel” in the left navigation pane. Once you are on the YouTube Studio Channel page, open the “Advanced Settings” tab and click the “Link Account” option. Choose the “Google Ads Account Linking” option at the bottom-left section of the page. You will be asked to provide a name for your Google Ads Account. After providing a name, enter your Google Ads Customer ID. You can find it at the top-right corner of your Google Ads homepage.
Congratulations, you can now start YouTube advertising via Google Ads!