Top Competitor Website Analysis Tools

Top Competitor Website Analysis Tools

As of January 2022, there are over 1.18 billion websites globally. The number is increasing as 252,000 new websites are created daily all over the world. That is a lot of competition. That is why marketers need to learn the top competitor website analysis tools.

According to a digital marketing speaker Hong Kong, brands and businesses clamor for visibility and invincibility. They can boost visibility through a well-maintained SEO strategy. To be invincible, the key is active social listening and tracking data about their competitors.

For example, a social media agency Hong Kong keeps track of its competitors’ social media pages. It is to know what strategy works and what does not work to relevant products, offerings, and services. For a

video marketing agency Hong Kong, tracking competitors’ channel helps them find inspiration for improving their future video campaigns.


AIOSEO is the best SEO plugin in WordPress. Such a competitor website analysis tool shows organic keywords where competitors rank and how much traffic they bring in. It can help brands and businesses figure out how to outrank competitors by improving SEO keywords.


Do you want to monitor a brand or product on the Internet? BrandMentions is the best platform to do them. It helps marketers identify, index, and be prompted if a brand or product gets featured in a blog or news post. This tool also helps brands and businesses explore their competitors’ keywords and social handles.


Builtwith is a technology look-up tool that covers advertising, analytics, hosting, CMS, etc. Here, brands and businesses can find inspiration about CMS and frameworks to further improve a website. This competitor website analysis tool also helps them discover the technologies that their competitors employ.


For content marketing, Buzzsumo is the number one go-to platform. The tool features content from competitors that are getting the most social shares. Marketers can use it to analyze the average shares by networks to find the best social media platform for a campaign.

Link Explorer is a backlink checker. By determining the competitor websites’ backlinks, brands and businesses will know their top connecting domains and pages. These data are vital to creating an effective website campaign strategy and design.


Listen to web audiences, manage your social media accounts, and monitor your competitors on the web via Mention. Such a competitor website analysis tool sends you an email of the key metrics of your competitors. It also provides a comparison tool to help you determine your next marketing strategy.

Rank Signals

Rank Signals is a backlink checker and site explorer in one. It helps brands and businesses identify the backlinks and traffic sources of their competitors. By focusing on backlinks, they can create a modest amount of external links to become invincible online.

SE Ranking

Do you want an all-in-one SEO tool? SE Ranking features a backlink checker, backlink monitor, competitor analysis, keyword tracker, and website SEO. The competitor analysis tool provides a list of ranking keywords from your competitors’ websites. It also segments the list into either organic or paid traffic.


SerpStat is a growth hack tool for content marketing, PPC, and SEO. This competitor website analysis tool is equipped with a list of backlink analyses, rank tracking, site auditing, and traffic checking. The list includes the same data from competitor websites.


Analyze and check any website using the SimilarWeb platform. With the said competitor website analysis tool, you can examine the market shares and traffic sources of your competitors.


Siteliner is a duplicated content checker. First, it can help you locate a broken link from other websites and ask them to connect to your link instead. Second, it helps you get ideas and inspiration for future posting.


The number one social analytics platform is Talkwalker. Talkwalker walks you through your social media performances. Then, it analyzes what content and method perform best among your competitors. The tool will further help you improve your social media visibility.


W3bin is a free tool that helps brands and businesses discover who hosts a competitor’s website. As such, they can check the competitor’s daily traffic estimate, global rank, and total website worth.


Get your SEO tools all in one place through WebCEO. If you want to start a new website project and evaluate the traffic of connected sites for inspiration, WebCEO uses Alexa to deliver traffic data about your nearest competitors.


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