The Pros & Cons of Influencer Marketing

The Pros & Cons of Influencer Marketing

Have you ever heard of Ariana Grande, Cristiano Ronaldo, Justin Bieber, Selena Gomez, or Taylor Shift? They are the most popular social media influencers today. According to a digital marketing speaker Hong Kong, influencer marketing is one of the best ways to promote a brand, event, product, or service today. Even a video marketing agency Hong Kong highlights that social media influencers can greatly help boost conversion and engagement. Let us take a look at the basics together with the pros & cons of influencer marketing.


A social media agency Hong Kong defines influencer marketing as collaborating and partnering with social media personalities with a large number of followers to promote a brand, event, product, or service. Decades ago, influencers are celebrity endorsers. Today, they include bloggers, industry experts, thought leaders, vloggers, etc. Influencer marketing uses endorsements and product mentions as social proofs. It works through the trust that an influencer has built up with their followers.

There are five types of social media influencers. These are:

  • Mega-Influencers with more than a million followers.
  • Macro-Influencers with more than 500,000 to 1 million followers.
  • Mid-Tier Influencers with more than 50,000 to 500,000 followers.
  • Micro-Influencers with more than 10,000 to 50,000 followers.
  • Nano-Influencers with more than 1,000 to 10,000 followers.

The right type of influencer depends on the niche and reach that a brand or business wants to achieve.


If you are considering influencer marketing for your brand or business, it is best to know their positive and negative effects.

Audience Reach

When it comes to audience reach, influencer marketing can help you target relevant audiences. By carefully choosing an influencer that knows and practices an industry or niche, a brand or business can target the right audience for them. Yet, working with influencers may be so tricky. A brand or business needs to choose the right one, or else it can do more harm than good.

Financial Cost

Influencer marketing is comparatively less expensive when compared to other online marketing strategies. Brands and businesses have the option to collaborate with influencers and pay them for goods and kinds. Although, there are no handbooks for influencer marketing. That is why brands and businesses are most likely to encounter costly misses and mistakes.


With influencer marketing, you can reach even millions of people following an influencer. Reports showed that the majority of social media users will buy a product or service recommended by an influencer. Yet, if the influencer cannot create impressive content, there is a high risk that it could damage the reputation of a brand or business.


Influencer marketing can significantly reduce the sales cycle. It can help marketers save time, as they do not need to worry about creating great content. Although, it is difficult to measure results. It may take time to get analytics and statistics to monitor campaigns.


Today, influencer marketing is quickly becoming a buzzword in the digital world. It is also becoming the best way to build community and connection with target audiences.


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