The Best Time to Post on Social Media – 2022

The Best Time to Post on Social Media – 2022

There’s a lot of noise on social media. That is why a digital marketing speaker Hong Kong notes that every brand or business should optimize posting content. For a social media agency Hong Kong, one way to do so is to know the best time to post. It is relative to the brand’s unique audience, as a video marketing agency Hong Kong says.

Every social media platform provides audience analytics and insights. These include Facebook, Instagram, LinkedIn, Pinterest, and Twitter. Within the audience insights, you can see the days of the week and the hours of the day when the majority of your followers are most active. As a general rule of thumb, those are the best days and times to post on social media.

CoSchedule is one of the fastest marketing management software worldwide. Recently, the platform analyzed 37,219,512 social media posts from 30,000 organizations. From these insights, they have come up with the best time to post on social media. They are not a definitive summary. Rather, they are guide markers for a social media strategy.

The Best Time to Post on Facebook

A Facebook post is a message viewed by a public audience or specific profile. Brands and businesses utilize Facebook posts to provide presence and visibility. It helps them attract new followers and facilitate engagement. Companies that have mastered the art of crafting content that connects to worldwide users ensure success. The best times to post on Facebook are 7:00 PM, 7:00 AM, and 3:15 PM on Friday, Wednesday, and Monday.

The Best Time to Post on Instagram

Instagram posts are ideal for brands and businesses who want to showcase products and services that the viewers can picture themselves. Recently, the platform expanded into video sharing. It is because Reels, Stories, and video guides are getting popular. The best times to post on Instagram are 9:01 AM, 7:59 PM, and 9:00 AM on Wednesday, Friday, and Tuesday.

The Best Time to Post on LinkedIn

LinkedIn is the largest global networking platform for professionals. Articles, blog posts, guides, how-tos, and short snippets are the most popular LinkedIn content types. The best times to post on LinkedIn are 12:00 PM, 10:00 AM, and 1:00 AM on Tuesday, Thursday, and Wednesday.

The Best Time to Post on Pinterest

Pinterest is a visual discovery engine for finding ideas and inspiration about food, fashion, home improvements, etc. Pinners can bookmark or save idea pins so they can check them for later browsing. These pins can be images, products, or videos. The best times to post on Pinterest are 12:00 PM, 6:17 PM, and 8:02 PM on Friday, Tuesday, and Thursday.

The Best Time to Post on Twitter

Twitter posts are called tweets. They are limited to 280 characters, but users can post an image, link, text, or video. As short posts, they can broadcast trends and viral stories. That is why Twitter is the go-to platform for trending conversations and news. The best times to post on Twitter are 10:00 AM, 8:38 AM, and 9:26 AM on Wednesday, Friday, and Thursday.

The Bottom Line

In general, the best times to post on social media are 8:41 AM, 3:15 PM, and 7:00 PM on Mondays, Wednesdays, and Fridays. Again, these are not definitive rules. Rather, they are guide markers for a social media strategy.

Reference: https://coschedule.com/blog/best-times-to-post-on-social-media

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