The Rise of Aesthetics on YouTube

Have you ever heard of “Bardcore” or Cottagecore” on YouTube? You might have heard such niches but do not have a total understanding of them. These are aesthetic channels on YouTube. Being a rising trend in digital culture, they have allowed diverse identity types. As such, these YouTube channels flourish Continue Reading

The 4 Cs of Video Marketing

More than 99% of marketers use videos as a marketing strategy. The top 3 social media networks for video marketing are YouTube, Facebook, and Instagram. But around 63% of video marketers also planned to engage on LinkedIn. Then, there is the TikTok app which became a hit among the younger Continue Reading

Skyrocket Your Business with These Video Marketing Tips

Do you know who invented the first movie camera? It was Louis Le Prince who used a single lens to film people walking in a garden in 1888. The movie was entitled Roundhay Garden Scenes. From there, videos have become an engaging part of people’s lives. Video marketing has been Continue Reading

Repurposing Videos to Amplify Reach

According to a social media agency Hong Kong, creating good videos is stressful. Especially when most video creators are perfectionists, they feel that a video is never enough. This makes it hard for them to decide things before publishing the video and during the editing process. Most creators want to Continue Reading

Best Practices on Video Marketing

Videos are one of the most popular forms of content marketing today. They have proven to be very effective in increasing brand awareness, conversion, discovery, and recall. According to a video marketing agency Hong Kong, YouTube videos make 70% of viewers aware of new products and services. They are the Continue Reading

How to Build a Video Marketing Strategy

Back in the 1990s, people commonly encountered video ads during commercial breaks while watching TV. Fast forward, we often see videos popping out on our Facebook newsfeeds, Instagram home tabs, and even on YouTube videos. Video marketing entered the mainstream social media platforms in 2010. After 4 years, simple video-making Continue Reading