Top Instagram Metrics That Marketers Should Track

Instagram is now a photo and video sharing app. Its attractive and simple visuals are a hit to the younger generations. But the platform can go further beyond visuals. There are top Instagram metrics that marketers should track. This is to create a social media profile that highlights your brand Continue Reading

How to Build a Video Marketing Strategy

Back in the 1990s, people commonly encountered video ads during commercial breaks while watching TV. Fast forward, we often see videos popping out on our Facebook newsfeeds, Instagram home tabs, and even on YouTube videos. Video marketing entered the mainstream social media platforms in 2010. After 4 years, simple video-making Continue Reading