Social media marketing will continue to be a significant element of digital marketing in 2022. Facebook, Instagram, Twitter, and YouTube still hold a majority of users on the Internet. Clubhouse and TikTok also joined the bandwagon bringing new niches to explore.
A digital marketing speaker Hong Kong highlights that it is never easy to predict what clicks and fails in digital marketing. Social media technology is ever-changing, and so do modern consumers’ behaviors.
Trend No. 1 – Digital Creators Are the Key to Unlocking Social Communities
The key to unlocking social communities in 2022 is digital creators. Today, there are around 50 million creators globally. These people consider digital content creation to be their career. They may include celebrities, bloggers, influencers, TikTokers, vloggers, and YouTubers.
Digital creators level up the competition between big and small businesses. Small businesses no longer need to build a niche community from the ground up. They can easily find and get followers through digital creators. According to a social media agency Hong Kong, social media also shifted from mega-influencers to small but more authentic brand partners. These are budding creators that earned the trust of new audiences through cultural capitals.
Almost all social networks are now focusing on features, fundings, and tools to support creators. As such, it allows unlimited ways for brands and businesses to explore creator communities and sustain their products and services.
Trend No. 2 – Marketers Should Get Creative as Modern Consumers Are Smarter
In 2022, marketers should create more social ads that provide a more immersive experience. Modern consumers are predicted to be more receptive to advertising in 2022. It is because most social media brands and businesses are making organic content that boosts users’ interests.
A video marketing agency Hong Kong has noted that more than half of global brands and businesses are planning to increase paid social media ads on Facebook, Instagram, LinkedIn, Twitter, and YouTube. Interestingly, they will also be venturing on Pinterest, Snapchat, and TikTok. It is because these three platforms offer uninterrupted social media experiences.
- Pinterest stops interrupting pinners. Instead, it starts inspiring them.
- Snapchat encourages advertisers to be part of daily snap conversations.
- TikTok discourages making ads. Instead, it encourages making TikToks.
Trend No. 3 – Marketing Attribution Tools Boost Confidence on Social Media ROI
Digital marketers are quietly mature in measuring the return on investment of social media. For almost a decade, they have struggled linking business outcomes and social media. But the COVID-19 pandemic and technology brought about more quantitative tools to measure ROI. These boost the confidence of brands and businesses on social media ROI.
Digital marketers now realized that social media has a prime effect on other marketing elements. From there, you can gain customers’ insights. If you integrate organic and paid work together, social media marketing becomes very powerful.
Trend No. 4 – Social Commerce Is on the Rise
Live broadcast, live shopping, live streaming – whatever you name it, social commerce is on the rise. Gone are the days of brick-and-mortar stores as digital shops enter the scene. Because of the lockdowns and social distancing, modern consumers have discovered and loved the convenience of online shopping.
Social commerce is the interface of a new customer experience. Small businesses rely on digital shops to create a new revenue stream. Large corporations started introducing hybrid shopping. They allow customers to order online and pick them up at physical stores or warehouses near them. In 2022, brands and businesses will extend the experience of shoppers between digital shops and physical stores.
Trend No. 5 – The Demand for Customer Service via Social Media Is Rising
As more people shift to online shopping and social commerce, the demand for customer service via social media will continue to rise. Expect an influx of customer queries about product details, deliveries, inventories, and payment schemes.
Around 64% of the global population now prefer to connect with brands and businesses via messaging apps instead of calling them. Brands and businesses are beginning to see social media as a vital customer service channel. It also made them closer to their customers.