Five Key Trends in Social Media This 2022

Social media marketing will continue to be a significant element of digital marketing in 2022. Facebook, Instagram, Twitter, and YouTube still hold a majority of users on the Internet. Clubhouse and TikTok also joined the bandwagon bringing new niches to explore.  A digital marketing speaker Hong Kong highlights that it Continue Reading

The Science of Attention in Visual Content

If a picture paints a thousand words, why not use it in digital marketing! Visual content reigns in social media when compared to text posts. These include GIFs, photos, and videos. They help marketers reap high conversion and returns. Below, let us learn the science of attention in visual content. Continue Reading

The Explosion of Audio-Visual Content

Today, audio and visual content have been a great part of social media. Audio content allows a more authentic connection to the world. While visual content creates a more effective when communicating messages across different channels. As such, the explosion of audio-visual content will never be halted. A digital marketing speaker Continue Reading

A Look at the Next eCommerce Trends

Last year, eCommerce became an indispensable element of digital marketing. It has greatly shaped the global retail framework. A social media agency Hong Kong has noted that the transformation of eCommerce among social media platforms has become very fast. It makes it harder for marketers to cope up. To guide you further, Continue Reading

The Rise of Aesthetics on YouTube

Have you ever heard of “Bardcore” or Cottagecore” on YouTube? You might have heard such niches but do not have a total understanding of them. These are aesthetic channels on YouTube. Being a rising trend in digital culture, they have allowed diverse identity types. As such, these YouTube channels flourish Continue Reading

Twitter Revives “The Agency Playbook”

It’s back! Twitter revives “The Agency Playbook.” It aims to explain why you and your clients need to invest in the microblogging platform. Twitter introduced its first agency playbook in 2019.  According to a social media agency Hong Kong, during that time, Twitter was the number 1 platform for discovery Continue Reading

Top Instagram Metrics That Marketers Should Track

Instagram is now a photo and video sharing app. Its attractive and simple visuals are a hit to the younger generations. But the platform can go further beyond visuals. There are top Instagram metrics that marketers should track. This is to create a social media profile that highlights your brand Continue Reading

The 4 Cs of Video Marketing

More than 99% of marketers use videos as a marketing strategy. The top 3 social media networks for video marketing are YouTube, Facebook, and Instagram. But around 63% of video marketers also planned to engage on LinkedIn. Then, there is the TikTok app which became a hit among the younger Continue Reading

Skyrocket Your Business with These Video Marketing Tips

Do you know who invented the first movie camera? It was Louis Le Prince who used a single lens to film people walking in a garden in 1888. The movie was entitled Roundhay Garden Scenes. From there, videos have become an engaging part of people’s lives. Video marketing has been Continue Reading