Last year, eCommerce became an indispensable element of digital marketing. It has greatly shaped the global retail framework. A social media agency Hong Kong has noted that the transformation of eCommerce among social media platforms has become very fast. It makes it harder for marketers to cope up. To guide you further, here is a look at the next eCommerce trends.
TOP ECOMMERCE SITES TODAY
eCommerce is simply transactions conducted via the Internet. It is typically what we call online shopping. Buyers do not need to visit physical stores to purchase a product or service. All they need to do is visit an eCommerce site, choose the product or service that they wanted to buy, make an electronic payment, and wait for the items to be delivered in the location that they desire.
Brands and businesses that wanted to sell online need an eCommerce platform beside a website. While a regular website promotes a brand, product, or service, an eCommerce platform integrates payment and shipping options to allow online sales. These include basic features such as bulk product uploads, payment processors, real-time inventory sync, shopping carts, and web hosting.
With the lockdowns and social distancing measures resulting in the COVID-19 pandemic, eCommerce makes it possible for people to sustain their needs. It also allows brands and businesses to strive and thrive in the absence of physical stores. According to a digital marketing speaker Hong Kong, the top eCommerce sites today are:
NEXT ECOMMERCE TRENDS
Here are some of the next eCommerce trends, that best describes the future of online selling.
Global Retail eCommerce Will Continue Rising. eCommerce is one of the most popular online activities today. It is also growing exponentially, with online sales revenue expected to be at $4.5 trillion this 2021. Besides the pandemic, the ease of shopping in the comfort of your homes prompts people to cut down on visits to physical stores. Besides, today’s technology makes a website more user-friendly. It improves the process of online shopping with a variety of payment options. Even groceries make it possible for people to buy essentials through apps and websites.
Mobile shopping also facilitated the growth of eCommerce. With more than half of the world’s population using mobile devices, eCommerce has been a key focus among modern consumers. Mobile eCommerce sales have increased by 15% in 2021. They now account for 73% of the total eCommerce sales globally. People do not only shop but investigate a brand, product, or service via mobile searches.
Social Media Will Continue to Influence eCommerce. A video marketing agency Hong Kong highlights how social media video ads greatly influence eCommerce. Facebook, Instagram, Twitter, and YouTube have become online shopping havens among their users. Even Clubhouse and TikTok are reaching the spotlight to boost eCommerce shopping.
Most social media networks today have enabled buy buttons, product tags, and shopping catalogs. Live Shopping has also been a popular way of promoting products and services in real-time. They have boost conversion on engagement and sales among social media audiences. As such, social media channels have become very important in the optimal exposure of a brand or business. It results in more people discovering new products and services or new ways to solve their common pain points.
It is also the time to embrace omnichannel marketing. Brands and businesses should promote their products and services on different social media channels. It is because people can be anywhere in one of them. These social media channels also evolve constantly. So, it is vital to discover which platform serves their target audiences best.
Voice Search Will Power Searches on eCommerce. Since 2017, voice search and shopping have been continuously rising. With Alexa, Cortana, Echo, Siri, and Google Assistant, it will continue to power searches on eCommerce in the coming years. In 2022, the number of voice shoppers is predicted to increase by 55%. Some of the popular products in voice shopping are electronics, food, and household items. Voice shopping is very much different from visual searches. Here, the customer will describe the item he or she is looking for through conversational language. So, brands and businesses need to think of creative strategies to power these types of searches.
More brands and businesses are also using artificial intelligence (AI) in their eCommerce shops. It greatly improves the work processes. Using Messenger chatbots will continue to power 24/7 customer support. Social media platforms will focus more on enabling automated ads and campaigns. These include forecasting and predicting the likelihood of a prospect making a purchase.
THE BOTTOM LINE
A look at the next eCommerce trends can give brands and businesses a clear picture of what the future of online shopping holds. The numbers show a rosy look among eCommerce platforms. To boost online presence and sales, brands and businesses should adopt the current trends brought about by technology when it comes to online shopping.